Interview x Lauren Haynes

I discovered Wooden Spoon Herbs about a year ago and was instantly drawn to the brand for their incredible packaging and well, vibes. When I began my research I discovered the woman running the business, Lauren Haynes lived in my home state of Georgia and was crafting herbal medicine and creating an entire apothecary line from American grown herbs with a specific focus of using traditional Appalachian plants. I was so intrigued by her niche and process I started following her on social then reached out to learn more.

In our interview Lauren shares advice for new business owners, how she stays motivated, her self care philosophy and some amazing resources for those interested in deepening their herbal knowledge. Lauren is super busy these days building out her new lab in the Georgia woods (amazing right?!) and I am grateful she took the time for this interview.

Side note, I am obsessed with her Sunshine Cider. It’s been a huge immune support!

Looking back to the beginning, what advice would you have given yourself when you started your business? 

Buckle up ’cause it’s gonna be a wild ride. I really didn’t know what I was getting into at all! So thankful for the naivete of just going for it.

Do you have any additional suggestions for women starting their own creative business?
Devote time each day to do the part of your business that is your passion,even if it’s only half an hour. It’s a great way to avoid burnout and remind yourself why you do what you do.

What are the most popular Wooden Spoon remedies?
Anxiety Ally
Moontime Magic
Super Green Protein Power
Rosy Cocoa

What is the philosophy behind how take care of yourself? 

Keep it simple and that everything can be medicine, those are my philosophies. A nourishing meal, a five minute break, taking time to put a nice outfit on – all those things can be medicine. I try to take it slow and connect to the present as best I can.

On tough days what keeps you motivated? How do you get unstuck?
I try to remember that life’s a trip! It’s such a strange miracle that we’re alive at all, and I shouldn’t waste too much time in a funk or overly stressed. I can stop, put on a happy record, take a couple drops of CBD and move on. I also like to walk to the creeks and river behind my house and hang out.

Biggest insecurity and how you’re moving through it.
My biggest insecurity is related to navigating all the regulations of herbalism and business. It freaks me out. I just have to take it one day at a time, knowing how many people I am helping and that I’m never out of options moving forward.

Share three books on your nightstand.
Southern Folk Medicine by Phyllis Light.
Hippie Food by Jonathan Kauffman.
What the Plants Know by Daniel Chamovitz.
Also, stacks of old American Herbalist Guild journals.

How do you strengthen your intuition? 

Taking risks and working with tarot.

Something about you that will surprise us. 

I used to play bass guitar in an all-womyn Ramones cover band called the Hormones, but my real dream is to be in a psych folk band.

When are you the best version of yourself? 

On a lazy day strolling through the woods looking at newly-emerged flowers with a hot tea in hand.

Who would you love to meet for tea? 

Hildegard of Bingen, a radical nun, herbalist, composer, visionary who lived in Germany in the second century of the current era. She wrote heady music, drew insane botanical mandalas and channeled so much magic and herbal knowledge through migraines. Amazing. Ok, also I’d love to do an herbal consult with Solange over tea.

What are you most grateful for?
I’m so thankful I found herbalism! It has truly changed my life for the best. I’m also super grateful for the amazing piece of land I live on, the feral cat that adopted me, and my wonderful family.

Photos x @brookebragger


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